In the summer of 2009, after 25 years of riding and racing all types of bikes, Oli Pepper and Dave Marcar felt that they should take this passion for cycling and combine it with their 15 years of graphic design experience. Their frustration was there wasn't a brand that encompassed cycling in all it's forms, with its rich and varied culture. The Morvelo way encourages starting from one corner of the bike world and then spread out to explore the others. Before you know it you have a whole shed full of different bikes to take you on different journeys. The pure elegance of track, the speed of road, the challenge of cyclocross and the dirt of MTB. It's all about the ride. Morvelo remains independently owned, financed by the people who love bicycles - our customers.